g now features a new loyalty program that will give both parents and their kids value, convenience, and style. It creates a seamless shopping experience, integrating the parents’ and the kids’ experience, as well as the in-store and online shopping experience.
1) The GCC card connects the parents shopping experience with their kids’ by giving the parents comfort in the reliability of the GCC brand, while allowing their budding teens to have some much-desired independence in their outfit choice.
2) When customers purchase clothes with the GCC card, their clothing is automatically uploaded to their online “closet” on the GCC facebook webapp (or stored in a database until the customer adds the application). Once online, they can trade clothes with their friends, give them items, and create a “future wardrobe wishlist” that will automatically add clothing to their virtual closets. In this flash environment, they will be able to pick outfits and send them to friends to get a second opinion, similar to the website Polyvore.
— your GCC card strategists from Digitas
Posted July 31, 2009 at 1:29pm
American Apparel is another clothier that has made a huge dent in the market. Their classic Ts and hoodies are some of their most popular items.
Posted July 31, 2009 at 9:15am
[Flash 9 is required to listen to audio.]
2 Plays
Thao - Bag of Hammers
The kids’ll bop to this one. Smells like Hawaii, doesn’t it?
Posted July 31, 2009 at 8:39am
On a scale from J. Crew to H&M …
a few thoughts for parents.
\\ Abercrombie doesn’t need clothes to sell their clothes. They’re selling a pure picture of young sexuality. But we’re not that. GCC has always been more family friendly. So how to go from square to hip? When parents care about value and their teens would die to be seen in anything unstylish, GCC is introducing a new middle ground: g. Welcome to the newest part of the GCC family, and the newest clothing line for yours. With the reliability of Gap and the trend-saavy of Forever 21, g understands that you want conveniently purchased, reasonably priced clothes that will last, while your teen wants to look like she could be in a magazine. Find the perfect balance in g.
Posted July 30, 2009 at 12:46pm
